This comprehensive Digital Marketing Essentials training equips participants with a foundational understanding of the entire digital marketing ecosystem. Through focused modules, you’ll learn how to build a strong online presence, from website basics and SEO fundamentals to crafting engaging content and leveraging social media platforms like Facebook, Instagram, LinkedIn, and Twitter. The course also covers paid advertising with Google Ads, email marketing automation, and data analytics using Google Analytics, enabling you to develop effective campaign strategies, understand key performance indicators, and ultimately, drive measurable results. You’ll gain practical skills in keyword research, content calendar creation, customer persona development, and A/B testing, preparing you to confidently navigate and optimize digital marketing efforts across various channels.
This course teaches effective strategies for leading and managing teams working remotely.
This course covers the fundamental principles and practices of effective digital marketing.